How we work

These are the rules we don't bend, even when bending them would get more shares.

The seven things we never do

1. We never ask for a photo of your baby

We never ask for a photo and won't assess one you send unasked. A photo can't be judged safely from a screen, and it's a permanent record of your child we don't want to hold.

2. No quizzes or comment-bots on safety questions

We won't run "comment your baby's age" automations or symptom quizzes. A keyword tap or a scripted reply is still a computer answering a question about your specific child.

3. No computed verdicts

We never say "probably," give you a percentage, or score your situation green, amber, or red. A calculated guess about your baby, dressed up as a guideline, is still a guess.

4. No tests that tell you something isn't serious

We won't teach you a test to rule something out. The signs that look most reassuring often show up late. Teaching you to wave them off is a mistake we won't make.

5. No image stands alone

Every image or slide we publish carries the red-flag line and where the guidance came from, because screenshots get shared without their captions. A reassuring picture floating free of context is exactly what we're avoiding.

6. No how-to instructions

We describe what the guidance says; we never publish dosing, home remedies, or step-by-step things to try on your baby. Description and routing are ours to give. What to actually do is your provider's call.

7. "Common" isn't a verdict

We say what's common at a stage, never that your baby is "normal." The only actions we point you toward: mention it at the next visit, call today, go now, or call now, which is reserved for one fever rule.

Comments

We remove: reassurance verdicts on someone else's baby ("that's totally normal"), advice against seeking care, dosing or home remedies, photos of a baby's body, vaccine misinformation, and a specific child's medical details a parent will likely regret posting later.

We never remove: criticism of us, corrections of us, or a parent describing their own experience.

DMs

We won't answer a question about your specific baby by DM, and we won't turn a DM into content: not screenshotted, not paraphrased, not "someone asked me this week."

What we don't do, as a business

No ads. No third-party trackers. No click-tracked links in our emails. We can't see who you are; we can see how many people opened the page.